Building an effective ad using these specs as a guide.
These ads are built using the elements of an effective digital ad and below are examples of the elements in an ad. All you need to do is choose a spec ad number above and use the assets from your customer to match each element in the ad. The element guide is:
SHORT, DIRECT MESSAGE OR HEADING
SINGLE, DOMINANT ATTENTION-GETTING ELEMENT
A CLEAR, CONCISE CALL-TO-ACTION (CTA)
ADVERTISER NAME OR LOGO
A short headline combines with an image that re-inforces the message.
When your Short headline is also your Dominant Element.
The photo tells the story and the other elements fall-in around the ad.