amp templates

Building an effective ad using these specs as a guide.

These ads are built using the elements  of an effective digital ad and below are examples of the elements in an ad. All you need to do is choose a spec ad number above and use the assets from your customer to match each element in the ad. The element guide is:
  1. SHORT, DIRECT MESSAGE OR HEADING
  2. SINGLE, DOMINANT ATTENTION-GETTING ELEMENT
  3. A CLEAR, CONCISE CALL-TO-ACTION (CTA)
  4. ADVERTISER NAME OR LOGO 
  5. LOCATION/DESCRIPTION
Mobirise

The short, 4-word headline combines with an image that re-inforces that headline.

Mobirise

The photo tells the story and the other elements fall-in around the focus of the ad.

Mobirise

When your Short headline is also your Dominant Element. Great for product shots or sales events.

Mobirise

The Headline and the Dominant element are the same.